Davith Kuch's profile

Tang Re-Brand

Davith Kuch
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tang VCU student brandcenter rebrand package design mix well DRINK
Tang ReBrand
In developing the strategy for Tang we found college kids to be a perfect fit for the brand, with a wide gap in the marketplace.  Finding the proper tone, touchpoints, and message were imperative to bringing Tang back to popularity.  By taking advantage of its powder form and 26+ flavors, we encouraged people to mix the flavors for their own concoction and hinted that it mixes well with more than just water.

tang VCU student brandcenter rebrand package design mix well DRINK
tang VCU student brandcenter rebrand package design mix well DRINK
PACKAGE DESIGN
tang VCU student brandcenter rebrand package design mix well DRINK
TANG HARD CANDY
tang VCU student brandcenter rebrand package design mix well DRINK
tang VCU student brandcenter rebrand package design mix well DRINK
tang VCU student brandcenter rebrand package design mix well DRINK
Tang Re-Brand
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Davith Kuch's profile

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Davith Kuch's profile
Olney, MD, USA

Tang Re-Brand

In developing the strategy for Tang we found college kids to be a perfect fit for the brand, with a wide gap in the marketplace. Finding the prop Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives